tools

Chris Brogan, writing from the US, offers advice on how a nonprofit organisation might begin using social media:

A friend from the UK writes to ask me how she might help her somewhat traditional trade association see the value of using a social networking application to facilitate communications between association members, and maybe also as a way to encourage new members to participate. Trade associations are a perfect type of organization to employ social networking tools to encourage conversations and build digital relationships. Here are some potential next steps.  read more »