Are there any researchers out there who can help me with this question: how do you research potential adoption of social media in memberships organisations if the people you are talking to may not understand what you are talking about?
One of the work packages for this project is "research", and as you can see here one of our partners, the NCVO Foresight team, have pulled together some resources, and also suggested how to develop a Guide. read more »
Matthew Taylor, at the RSA, is one of relatively few chief executives of nonprofit organisations who have a blog ... now others are joining in, and getting encouragement.
Following news here that that Stephen Bubb, chief executive of the organisation for nonprofit chief executives acevo has started blogging at Bubb's blog, a couple of more established bloggers have launched a support group.
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Here's the second update on this Membership Project. We've spend the last three weeks finding out more on what people are saying about social media and organisations, and developing project plans, as reflected in the project timeline. read more »
People's reluctance to embrace social media may not result just from difficulty with the tools, but rather from their worldview and how far they like to believe in simple cause and effect, rather than complex interactions.
Two specialists in the use of collaborative methods highlight this. David Gurteen is a knowledge management specialist reflecting on the use of social media. Jack Martin Leith is a long-time expert in the use of Open Space methods for face-to-face events, focussed on co-creation.
David contrasts World 1 and Word 2 view's in a matrix - see below - writing in his latest newsletter.
"We are moving from a world where we were told to do things and where things were structured or planned for us to one where we get to decide what works best for us. We are moving from a mono-culture to a highly diverse ecology.
"We are moving from a simple world to a rich, complex, diverse one. One where power is less centralized and more distributed. We are moving from a command and control world to a world where people can do as they please within the boundaries of responsibility." read more »
I've found that one of the most effective ways of helping organisations and groups understand how to bring social media into their communications mix is to play through their possible plans in a workshop game.
We did that at the Ruralnetonline event, and also at the Circuit Riders conference, shown here. More recently I ran a workshop for PR and communications staff who are working in housing associations, and I've put the presentation and game that I used on the social media wiki. As I reported earlier, it certainly brought out the challenges for association staff.
I think this version could be the basis for a game designed for membership organisations, because at the beginning I introduced a simple matrix to help participants think through who they are trying to help, in what way.
In this case the "who" was Board members, staff, residents or wider interests. The "why" covered getting information (consuming), communicating, collaborating. It's then possible to map on to the matrix what tools may be appropriate in what circumstances - as I did here on another occasion. read more »