A question and invitation to researchers
Are there any researchers out there who can help me with this question: how do you research potential adoption of social media in memberships organisations if the people you are talking to may not understand what you are talking about?
One of the work packages for this project is "research", and as you can see here one of our partners, the NCVO Foresight team, have pulled together some resources, and also suggested how to develop a Guide.
On the other hand there may be other ways that are just as valid. The approach that we are adopting in this project is one of open collaboration, where anyone who has an idea for products, services or research can pitch in ... and we'll see how we can help pull ideas together and facilitate funding proposals. I'm delighted Steve Dale has done that with an offer of Community of Practice training.
I won't be leading on the research package, and don't think my partners at Ruralnet|UK will be either - so we are particularly open to ideas.
What I'm not sure about is how to do any useful research with organisations unfamiliar with social media. It may not currently be part of their worldview. It may be a foreign country, a different language, as I discovered here.
Anyone with ideas - or even better, prepared to pitch in and help develop proposals? Maybe my academic friends over at PRADSA can help.